Having lived and worked on three different continents, your tour guide Annika is no stranger to exploration and discovery. Swedish by descent, she graduated from Stockholm School of Economics, before gaining a wealth of international banking experience in Stockholm, Chicago, Boston, São Paulo and finally London, where she settled.

She was also involved in forestry projects in Africa and Brazil, and was awarded a scholarship from Yale School of Forestry & Environmental Studies to attend an introduction course to forestry. Thanks in part to her extensive travels, she’s fluent in Swedish, English, Portuguese and French. Nowadays she’s thoroughly immersed in unlocking London’s cultural highlights for her many clients. As a qualified Blue Badge Guide for London she’s an expert on many aspects of the city, and is involved in the training of other Blue Badge Guides. She holds a certificate from Christie’s one-year course in Fine and Decorative Arts, and is an official guide for the V&A Museum.


Since 2009, Annika has been guiding visitors from across the globe to their fascination and delight, from business executives to family groups, celebrities, actors and politicians. Read what our guests have to say here....

“Annika’s tour of the National Portrait Gallery gave me the desire to return, inspiring further exploration of this magnificent collection of portraits.  Annika had selected key paintings that were described in an entertaining way. There was a logical connection between the objects which created a common thread and theme. The tour was adapted to the group and I found Annika’s voice very suited for guided tours” Felix Engström, 2015

“It was so interesting to hear you talk about the portraits. The way you present is so captivating – like a novel. Imagine if I could spend a week with you in various museums in London!” Charlotte Stirling, 2015

“The Feedback was brilliant on your Scandinavian Design tour for V&A Friends” Madeleine Williams, Events Manager, Friends of the V&A, 2014

“Going back a number of years we employ Annika Hall as tour manager and local guide for our tours of English Gardens in connection with Chelsea Flower Show. Given her background she really is over qualified for this job, but having her gives us that extra confidence.” Agneta Ullenius, Svenska Dagbladet, 2014

“Of all the things we organised for my mother’s birthday in London, Annika’s tailored visit to the V&A was the absolute highlight.” Anna Lehmann, 2012

“Other tours tell you that such-and-such statue was commissioned by Philip the Phantastic to commemorate his victory over Philip the Phlop on 25 April, 1491. What they don’t tell you (which you do), is that the sculptor of the statue was having an affair with Phantastic’s wife and, to spite his rival, carved “Phlop” in Greek on the statue’s trousers. I usually fall asleep with tours, but yours are full of insight and clever trivia, and you point out objects that I would have never noticed and make them fascinating. I never thought museums could be fun. Thanks for that!” Fiamma Truuvert, 2009

“Annika is a gift from heaven.” Lars Åkesson, Travel Manager, Islandsresor AB, 2009

“I really appreciated your tour of the V&A. You added a personal touch, tailored the tour to the group and your answers to questions indicated that your knowledge of the topics went far beyond the descriptions you gave. It was the highlight of our visit to London.” Ebba von Essen, 2009


Recommended by LIFE, the private concierge service for Annabel’s, The Ivy, Le Caprice and Harry’s Bar. LIFE works to enhance the benefits of Membership beyond the Clubs, offering VIP restaurant reservations, travel services and partnerships with luxury brands and experiences.

The June 2016 issue of the Spanish magazine TELVA, recommends Annika Hall in their feature about the Pimlico Design area.

Annika is a member of The Guild of Registered Tour Guides and SveaBritt a Network for Swedish Professional Women.

To see what tours we offer, please click here.